I'm doing some research on the usage of smartphones and tablets among U.S. Latinos. Lots of interesting information. Here are a few nuggets:
"Mobile serves as a key source of connectivity within the Latino community. They are more likely than the average household to have cell phones with Internet (55%) and video (40%) capabilities. With smartphone penetration of 45 percent, Latino cell phone ownership matches that of Asians."
- The Nielsen Company, April 2011)
- “Hispanics More Digitally Engaged Than General Population” BIGresearch® Simultaneous Media Usage® Survey (SIMM®17), Apr 21, 2011
One quarter (25%) of wired Latinos access the Internet through a cell phone and use it as their primary device for connecting to the Internet. Among those leading this trend are Latinas with 30% them reporting that their cell phone is the primary device used.
- "Hispanics Online - US" (Mintel International Group Ltd., April 2011)
I have more recent info, but I'm saving it for my client.
Not all Latinos have access to computers, so they are connecting to the Internet more frequently than other ethnicities with portable devices like smartphones and tablets. Why? To keep in touch with friends and family and download information anytime, from anywhere.
I have in iPhone; Linda has an iPad. We both use them to stay connected with our kids and friend via email and social media apps, get info from websites, listen to music on iTunes and other music sites, watch videos and movies from Netflix and other movie and TV sites ... much like a lot of other people we know. Oh yeah, and to do research every now and then (me, particularly).
How about you? Do you access the Internet on your smartphone and/or tablet?
Showing posts with label Latino. Show all posts
Showing posts with label Latino. Show all posts
Monday, October 24, 2011
Saturday, October 22, 2011
A warm day, a new blog, let's hope it lasts
I've tried blogging before and it just doesn't seem to stick. More to the point, I don't stick with it. So I am trying again. But just so you know that I've made an effort, you can look at my previous blogs. Just click on the links:
Blog de El Editor de LatinoLA
Atypical Latino Grandfather
Downtown Lalo
Each one corresponds to one facet of my life. Yes, I am El Editor de LatinoLA.com. Yes, I am an atypical Latino grandfather, at least I like to think so. And I do live in downtown Los Angeles and my nickname is Lalo.
I am hoping that this blog is more reflective of the complexities of my being, the multiple circumstances I find myself in, the wide range of interests I dabble in and with, and the many interesting people I interact with on a daily basis. In other words, I have a whole lot going on, so I figured there should be one place to fit it all in.
So if you are here, now, come on back soon. I will do my best to write, post, link, stream, and/or publish frequently, regularly, consistently. Or maybe not. We'll see.
With that, here's a photo I took just this afternoon of my eldest granddaughter, Samina, who is 14 and currently living with my wife Linda and I in downtown L.A.:
She was decorating a sugar skull at the Los Angeles Central Library, where Linda works. It's almost Día de los Muertos, and it seems like all of L.A. is getting ready for it.
Here's a link to a review I read in the L.A. Times about the group Calle 13. I have one their songs, Atrevete y te, on my iTunes somewhere and I really like it.
And here's Photoshopped image given to me for at a surprise party the day before my October 15 birthday:
¡Qué viva la revolución!
Y hasta la proxima.
Blog de El Editor de LatinoLA
Atypical Latino Grandfather
Downtown Lalo
Each one corresponds to one facet of my life. Yes, I am El Editor de LatinoLA.com. Yes, I am an atypical Latino grandfather, at least I like to think so. And I do live in downtown Los Angeles and my nickname is Lalo.
I am hoping that this blog is more reflective of the complexities of my being, the multiple circumstances I find myself in, the wide range of interests I dabble in and with, and the many interesting people I interact with on a daily basis. In other words, I have a whole lot going on, so I figured there should be one place to fit it all in.
So if you are here, now, come on back soon. I will do my best to write, post, link, stream, and/or publish frequently, regularly, consistently. Or maybe not. We'll see.
With that, here's a photo I took just this afternoon of my eldest granddaughter, Samina, who is 14 and currently living with my wife Linda and I in downtown L.A.:
She was decorating a sugar skull at the Los Angeles Central Library, where Linda works. It's almost Día de los Muertos, and it seems like all of L.A. is getting ready for it.
Here's a link to a review I read in the L.A. Times about the group Calle 13. I have one their songs, Atrevete y te, on my iTunes somewhere and I really like it.
And here's Photoshopped image given to me for at a surprise party the day before my October 15 birthday:
¡Qué viva la revolución!
Y hasta la proxima.
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